Steven: An Advertiser’s Best Friend

Millions of dollars each year are spent figuring out how best to position a product within the aisles of a grocery store. For the pleasure of having a rickety cardboard kiosk set up on the corner a company will pay a premium to the store owner, or, in to the drug store chain that Lauren and I were patronizing this afternoon.

Now, as I walked past this kiosk I thought to myself: “This name is horrible, how can I improve this?”.

And then the answer became clear….

Critique
Culture
Design