I frequently (too-frequently) kill time on Reddit and I came across someone posting a few scans from a discovered copy of the first edition of Time magazine.

I’m a bit of a weird bird in that I like to look at the ads from the nostalgic scans: Were they still giving heroin to cure toothaches? Had newfangled devices like the “ice-box” entered common commercial spheres? So I was struck by the serious looking, “Lothrop Stoddard” and his book “The Rising Tide of Color:”

White world supremacy is in danger. The world-wide ascendancy of the white race, apparently so unshakable, is in reality threatened by the colored races.

So here there we were, in 1923, pushing the “Great Replacement Theory” hokum that today Tucker Carlson pushes on his FoxNews show in the pages of what was to become one of the most important periodicals in American letters. Also note that Stoddard’s work wasn’t published by “Crank’s Press Unlimited: An Anti-Zionist Press,” but rather this was published at Scribner’s, again, one of the most storied brands in American publishing.