Recently I’ve added another web zeitgeist story to my read: reddit. I heard about it at StartupSchool and I’ve really enjoyed it lately. Via the aggregator I found the following story about what happens when you take 50 civilians, dress them up like Best Buy employees, and then send them into the BB store in Union Square, NYC.
I used to have the opposite happen to me when I worked at the Disney Store. I’d be wearing a teal cardigan sweater with a pink “M” embroidered on it, a pink shirt, grey polyester pants and a Mickey Mouse name tag, and people would STILL ask me if I worked there.
Still, a brilliant ploy by these guys.